The full market entry value chain.

Market intelligence & exploration

Before investing a dollar, your entry decisions must be grounded in data. We design country and sector diagnostics with proprietary methodology, combining secondary data from official sources (DANE, INEGI, INEI, IBGE, BLS, BEA) with primary field research.

• TAM / SAM / SOM sizing
• Competitive analysis and share mapping
• Channel and trade landscape mapping
• Pricing and margin benchmarking
• Chain buyer interviews
• Consumer studies (CATI / focus groups)
• Regulatory analysis and entry barriers
• Base financial model and projections

Distribution channel structuring

We design and activate the right combination of channels for each category: modern retail, foodservice, industrial, cash & carry, hard discount, e-commerce, and marketplaces. We negotiate with regional and local chain buyers, design the trade scheme, and lead the logistics onboarding.

• Channel mix design by category
• Modern retail negotiation (top 50 chains)
• Hard discount onboarding (D1, Ara, Tiendas Mass)
• Cash & carry: PriceSmart, Makro, Sam's, Costco
• Foodservice and HoReCa: hotel chains and QSR
• E-commerce: Mercado Libre, Amazon, Magalu
• Trade marketing and POS execution
• KAM / sales-rep training

International commercial representation

For brands not yet ready to incorporate locally, we operate as their commercial representative in the territory: managing the portfolio, leading the sales force, signing on their behalf, and reporting executive KPIs every month. The model is fully variable in the early months.

• Exclusive or non-exclusive territory rep
• Account & portfolio management
• Local salesforce hiring
• Order intake and fulfillment monitoring
• Pre and post-sale customer service
• Executive monthly reporting
• Variable success-based commission schemes
• Smooth transition to local operation when ready

Franchise development & master franchising

For consumer brands with a replicable retail or service format, the franchise model accelerates expansion with limited capital. We structure the entry as master franchise, area development, or joint-venture, including the full operating, brand, and contractual package.

• Master franchise contracts and area development
• Operating manuals and franchise standards
• Initial fee, royalty, and marketing fund design
• Search and selection of master franchisees
• Roll-out plan and pilot store
• Trademarks, IP, and licenses
• Franchisee training and support
• Operational audit and ongoing quality assurance

Legal incorporation & compliance

We coordinate the full legal stack to enable the local operation: company formation, tax registration, sectoral licenses, sanitary registrations, IP protection, and ongoing compliance. We work alongside specialist boutique law firms in each country to keep costs efficient.

• Incorporation: SAS, SA, LLC, S de RL, Ltda
• Tax registration (RUT, RFC, RUC, CNPJ, EIN)
• INVIMA, COFEPRIS, ANVISA, ARCSA, FDA registrations
• Trademark and patent registration (SIC, IMPI, USPTO)
• Sectoral licenses (alcohol, telecom, financial)
• Habeas Data and personal data protection compliance
• Distribution, agency, supply, and licensing contracts
• Anti-corruption and sanctions compliance

Financial strategy & due diligence

We model the entry investment, scenarios, and break-even point with the rigor of a transaction. We coordinate due diligence when the entry is via M&A or strategic alliance, and we structure capital flows to optimize taxes and FX.

• Market entry financial modeling (5-year P&L, FCF, IRR)
• Sensitivity scenarios and break-even analysis
• Commercial, financial, and operational due diligence
• Local valuations (DCF, multiples, NAV)
• Capital structuring (debt, equity, mezzanine)
• Profit repatriation and treaty optimization
• Local tax planning and transfer pricing
• FX hedging and currency risk coverage

International logistics & supply chain

From the export from origin to the last-mile delivery to the chain, we design the full physical flow. We coordinate freight forwarders, customs agents, bonded warehouses, and 3PL/4PL operators to ensure on-time fill rate and efficient cost-to-serve.

• Export-import strategy from origin
• Tariff classification and duty optimization
• Customs and clearance management
• 3PL/4PL warehousing in 14 countries
• Cross-docking and B2B distribution
• Last-mile and B2C e-commerce fulfillment
• SAP / Oracle / WMS integration
• Service-level KPIs and end-to-end visibility

Marketing, branding & go-to-market

Successful entry into the Americas requires more than translating a campaign. We adapt the brand to the cultural, regulatory, and consumer-tension contexts of each market, with regional plus local-execution agency networks.

• Regional positioning and brand adaptation
• Naming and creative for local market
• Multi-country media plans
• Trade marketing and shopper marketing
• In-store activations and POP
• Strategic and dynamic pricing
• Influencer marketing and PR
• Digital launch (SEM, social, content)

Talent & local team building

A market entry is, ultimately, a question of people. We hire and onboard the client's local team — country managers, KAMs, sales reps, supply chain, finance — and offer temporary employment vehicles while the local entity is being incorporated.

• Country manager and director profiling and search
• KAM and sales force recruiting
• Back-office: finance, HR, supply chain
• Cultural assessment and behavioral testing
• Variable compensation design and incentives
• EOR (Employer of Record) for early hires
• Local payroll, benefits, and labor law
• Onboarding and ongoing training