Market intelligence & exploration
Country diagnostics, demand sizing, competitive mapping, channel analysis, price benchmarking, and potential modeling — backed by primary data and field work.
Detail
We work alongside American, European, and Asian companies expanding into Latin America, Central America, the Caribbean, and the United States — from initial market exploration through to consolidated operations across retail, foodservice, industrial, cash & carry, hard discount, and franchise channels.
AWWA GROUP is a boutique strategic consulting firm headquartered in Bogotá, supported by a senior partner network in key markets across Latin America, Central America, the Caribbean, and the United States. We work with companies entering — or growing — in the region with strategic judgment and local execution.
Our model integrates market intelligence, commercial execution, and legal-financial support into a single end-to-end process. We don't sell reports: we structure channels, open accounts, negotiate contracts, and operate alongside our clients until the business runs on its own.
"Understanding a market isn't enough. You need to open the right doors, in the right order, with the right people."
Country diagnostics, demand sizing, competitive mapping, channel analysis, price benchmarking, and potential modeling — backed by primary data and field work.
DetailDesign and activation of channels in modern retail, foodservice, industrial, cash & carry, hard discount, e-commerce, and marketplaces — including chain negotiation and logistics onboarding.
DetailWe act as exclusive or non-exclusive in-territory representative for American, European, and Asian brands: portfolio management, sales force, after-sales, and executive reporting.
DetailWe structure the entry of international chains under franchise, master franchise, or joint-venture models — including operating manuals, contracts, fee structures, and roll-out plans.
DetailCompany incorporation, tax registration, legal residency, sectoral licenses, INVIMA/COFEPRIS/FDA, sanitary registrations, IP protection, and regulatory frameworks.
DetailMarket entry financial modeling, opportunity valuation, commercial & operational due diligence, capital structuring, profit repatriation, and tax planning.
DetailEnd-to-end supply chain design, importation, customs clearance, warehousing, last-mile distribution, and 3PL/4PL operators across LATAM and the US with full visibility.
DetailRegional positioning, brand adaptation, media planning, trade marketing, in-store activations, strategic pricing, and launch execution.
DetailRecruitment of country managers, KAMs, sales force, and back-office; payroll, benefits, and temporary employment vehicles while the local operation is being incorporated.
DetailWe operate directly and through local partners in the deepest, most dynamic markets of the Americas. Every country, a different strategy.
